Google Improvement to the Top Ad Placement Formula
Added on August 21st, 2007
Found in Google Adwords
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How is the formula for top ad placement changing?
In the coming weeks, Google Adwords are improving how high quality ads are selected for top positions above Google search results. This change is designed to improve the quality of Adword ad results, and to give more control over achieving top ad placement.
The core components of the top ad placement formula will remain price and quality. However, Google are improving the way we factor price into the formula. Google are also adjusting the way your actual cost-per-click (CPC) is determined for ads in top spots. As always, only ads that meet Google’s stringent quality requirements will be eligible to appear in top spots.