Using Your Website To Improve Customer Service
Added on June 16th, 2008
Found in News, Special Offers
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The word ‘website’ immediately brings to mind on-line shops (e-commerce trading) or information websites (brochure style sites), but what if your business is not about selling in the traditional sense? What if you are a consultant, an agent or a designer? What if your company offers a less tangible service than selling a ‘widget’?
If your ‘business’ is looking after ’customers’, educating them or providing a service to them then perhaps you need to re-look at what your website is offering. Ask yourself the following:
- what is the purpose of the site?
- what information or activity could encourage a repeat site visit?
- what do your clients expect to see?
- what can you offer on-line that you would normally do by telephone/fax /post?
- what do your clients think of your website?
