Added on July 18th, 2008
Found in News
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An article appearing on todays BBC News website reports that ‘UK shoppers spent 17 pence in every pound online in the first half of the year’. Figures released inidicate a total spend of £26.5bn representing an increase of 38% on the previous year and accounting for nearly 20% of total retail spending.
It appears that clothing and footwear are the areas losing out on high street sales but they are the big winners online.
To read the full article visit http://news.bbc.co.uk/1/hi/business/7512779.stm
Added on May 27th, 2008
Found in Google Adwords, News, SEO
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The BBC news website is the source for this article once again. The word on the street is that your visitors are interested in ‘getting to the point’ and this trend looks likely to continue.
Statistics supplied by usability guru Jakob Nielson indicate that visitors are becoming less patient (we already know about the 3 click mantra!). Figures for 2008 demonstrate that only 25% of visitors arrive at the home page and then drill down into the site (as opposed to 60% in 2004). Visitors are accessing sites at the point of ‘deep links’ as a result of ’searches’ as they become more search savvy.
So what does that mean to the potential business website owner?
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