Networking and Trade Shows
Added on September 2nd, 2008
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Networking is an important part of business life. Early mornings apart there is a lot to be said for joining a regular networking group. For many sole traders it is a lifeline, an opportunity to share thoughts, ideas and hopefully do a little business. From the point of view of small / medium sized companies there is an opportunity to gain additional sales potential through the development of strategic alliances, pro-active marketing and reciprocal business.
In an effort to grow a business it is important to think about your reason for networking to ensure you are putting your efforts in the right area. So, if as a sole trader, you want to have a bit of company for lunch but the cut and thrust of business is secondary to vol-o-vents and satay chicken sticks, then there are a host of venues to temp your taste buds and exercise your jovial banter.
If on the other hand your main aim is to shout ‘look at what we have to offer’, ‘how much budget have you got to spend?’ and ‘ come and let us give you a competitive quote’ then its important to make sure you are not barking up the wrong tree (so to speak).
