Website Viewing Trends
Added on May 27th, 2008
Found in Google Adwords, News, SEO
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The BBC news website is the source for this article once again. The word on the street is that your visitors are interested in ‘getting to the point’ and this trend looks likely to continue.
Statistics supplied by usability guru Jakob Nielson indicate that visitors are becoming less patient (we already know about the 3 click mantra!). Figures for 2008 demonstrate that only 25% of visitors arrive at the home page and then drill down into the site (as opposed to 60% in 2004). Visitors are accessing sites at the point of ‘deep links’ as a result of ’searches’ as they become more search savvy.
So what does that mean to the potential business website owner?