Google’s trade mark policy change, the cost to brand owners and the law
Added on April 15th, 2008
Found in Google Adwords, News, legal
No Comments
Companies could find themselves with significantly increased advertising costs after a policy change from Google on the use of trade marked terms to trigger search engine adverts. But experts say that brand holders might try to fight the policy in court.
Google has announced the lifting of a ban on one company buying the right to use another’s trade mark to trigger its own advert. The move brings the policy for trade marks held in the UK and Ireland in line with that for trade mark rights held in the US and Canada.